Biodiesel hits the airwaves with National Biodiesel Board sponsorship of NPR
The National Biodiesel Board announced Sept. 29 a three-week sponsorship of National Public Radio as part of comprehensive educational campaign aimed at decisionmakers and the public. The 15-second spot will air on some of NPR’s most listened-to programs including Morning Edition, All Things Considered and 1A. “We’re excited to share the biodiesel industry’s ‘Better. Cleaner. Now!’ message with a national audience through this NPR sponsorship,” said Liz McCune, NBB director of communications. “Thanks to the generous support of the United Soybean Board, Kentucky Soybean Board, Nebraska Soybean Board and Wisconsin Soybean Marketing Board, we are able to educate a broad and diverse audience about how biodiesel and renewable diesel are reducing carbon emissions now, from coast to coast.” NBB is sponsoring a total of 46 spots on nine programs beginning in September, estimating more than 30 million impressions. The ad was voiced by NPR’s Jessica Hansen. The copy is as follows:
“Support for NPR comes from the National Biodiesel Board, the United Soybean Board, and state soybean checkoff boards, whose members are delivering low-carbon fuels today. More information is at bettercleanernow.com.”
Made from an increasingly diverse mix of resources such as recycled cooking oil, soybean oil and animal fats, biodiesel and renewable diesel are better, cleaner fuels that are available now for use in existing diesel engines without modification. NBB is the U.S. trade association representing the entire biodiesel and renewable diesel value chain, including producers, feedstock suppliers and fuel distributors. NBB is funded in part by the United Soybean Board and state soybean board checkoff programs.