Škoda Ireland, Certa launch renewable diesel campaign, provide fuel vouchers to car buyers

Photo: Certa

Škoda Ireland and Certa have launched a new joint campaign aimed at encouraging owners and would-be buyers of new diesel cars to use hydrotreated vegetable oil (HVO), also known as renewable diesel, to lower their motoring carbon emissions by up to 90 percent.  

The leading car brand and one of Ireland’s largest fuel suppliers are partnering on the initiative aimed at creating awareness of the benefits of using HVO as a replacement for diesel.

As part of the awareness and promotional campaign, Škoda is providing buyers of Škoda diesel models with a Certa HVO biofuel voucher of either 250 euros or 500 euros (USD$274 or USD$548) depending on the model of car purchased.

The promotion will apply to cars purchased in the month of March.

HVO is usually sold at a slightly higher cost than diesel, but Certa currently has an offer that matches the price of HVO with that of diesel.

The company, which is part of DCC plc, has also announced plans to introduce new HVO pumps at more fueling stations throughout the country.

Certa is in the process of upgrading its network of 41 unmanned, pay-at-the-pump fueling stations to offer HVO at all fuel pumps alongside other fuels.

HVO is currently available at Certa fueling stations in Liffey Valley in Dublin, Lee Tunnel in Cork and Trim in Meath.

Certa is planning to have seven more fueling stations HVO-ready by the end of this year.

The fueling stations planned to be fitted with HVO pumps are located in Dundrum, Tallaght and Finglas in Dublin, Maynooth in Kildare, Letterkenny in Donegal and Athlone and Mullingar in Westmeath. 

As part of the campaign, Škoda will also run radio, social and outdoor ads effective immediately.

The ads and the awareness campaign will seek to alert diesel motorists to the availability and benefits of HVO as an alternative fuel to diesel.

HVO is a second generation low-carbon biofuel that serves as a direct replacement for regular diesel without any need for vehicle or engine modifications.

It is produced using waste plant matter and hydrogen, which means it does not release any additional carbon emissions into the atmosphere and can result in a 90 percent net reduction in CO2 emissions. 

HVO is distinguished at Certa fuel pumps through the use of a pink nozzle, which stands out from the black diesel and green petrol ones.

In Ireland, HVO is expected to meet a large proportion of the increase in biofuel supply to decarbonize the transport sector and, according to Certa, is considered a vital transition fuel as electric powered vehicles continue to become more mainstream. 

HVO can be used as a direct replacement for diesel in a wide variety of fleet, plant and machinery equipment in addition to passenger cars.

It can also be mixed with diesel in any ratio.

The performance of diesel engines using HVO is near identical to when they are fueled with diesel.

Škoda recognizes the status and potentially important role of HVO as a transition fuel and a cleaner alternative to diesel and, as such, is seeking to encourage both existing owners of diesel cars and any buyers of new diesel cars to consider HVO as an alternative.

HVO is recognized by the Irish government as a 100 percent replacement for conventional diesel with greenhouse-gas reduction benefits.

In Ireland, diesel-powered cars accounted for 22 percent of the passenger-car market in 2023, just ahead of electric at 19 percent.

While sales of electric cars have increased and the market share of diesel cars has fallen over time, diesel-powered cars are still favored by many motorists while there is a high number of diesel cars already in the national fleet.

Škoda is a market leader when it comes to diesel passenger-car sales with a 22 percent share of the diesel-car market.

As part of the HVO-awareness campaign, Škoda has launched an online vehicle checker where owners of Škoda diesel models can enter their registrations to confirm their car’s HVO readiness.

Škoda has also confirmed that all new Škoda diesel models will be HVO-ready and all diesel models manufactured from mid-2021 are HVO-ready.

While most modern diesels can operate using HVO without any changes, owners are advised to confirm their cars HVO readiness by contacting their manufacturer.

“We are excited to partner with Certa on this campaign, which aims to encourage existing owners or buyers of new diesel cars to use HVO as an alternative to diesel,” said John Donegan, Škoda Ireland’s brand director. “At Škoda, we recognize the importance of switching to electric cars, but we also recognize that many buyers are still choosing diesel models for a variety of reasons. They may not have access to a home charger, for example, or they may want a car with an extensive range. For these motorists, it makes sense to switch to HVO as the fuel becomes more widely available. We believe diesel-car owners will consider this switch if they are made aware of the benefits of HVO and we hope our promotional and marketing campaign will increase awareness among not just Škoda owners, but all owners of diesel cars.”

Andrew Graham, the managing director of Certa, added, “We are delighted to work with Škoda on this campaign. At Certa, our goal is to make it easy for motorists to transition to HVO as a renewable alternative to diesel. HVO’s benefits are well established, so we believe drivers of diesel cars will switch to HVO if they are encouraged to do so and if they understand that it works as a drop-in replacement without the need for modifications. By switching to HVO, these motorists will reduce their own carbon footprint, but they will also help to lower the emissions of the country’s transport sector. Most modern diesel cars are HVO-ready, but we would advise all owners to check with the manufacturer of their car to make sure this is the case. Once this is confirmed, all they have to do is  fill up their car using our HVO pumps, which we are now installing alongside existing petrol and diesel pumps at a growing number of our fueling stations. As part of the campaign, we have announced our plans to widen the availability of HVO by increasing the number of HVO-ready fueling stations from three to 10 by year end. As it is a new fuel, HVO is usually sold at a slightly higher price than diesel. This is a small price to pay given the benefits, but at Certa we are currently matching the price of HVO to the price of diesel.”

HVO produces fewer particulate-matter and nitrogen-oxide emissions, meaning it is better for air quality than conventional diesel.

Diesel cars run on HVO generally achieve a 10 percent reduction in AdBlue consumption (a water and urea solution used with selective catalytic reduction systems for NOx control), which helps to close the price gap between the two fuels.