Santa at Soy: Missouri Soybeans hosts 2nd annual holiday celebration to benefit local charities

Photo: Missouri Soybeans

Missouri Soybeans welcomed the community back to its Center for Soy Innovation for the second annual “Santa at Soy” event, continuing its mission to spread holiday cheer while supporting the community. 

This year’s event collected nonperishable food items for the Central Missouri Food Bank and added another donation opportunity in partnership with the Capital City Diaper Bank.  

Attendees came together to celebrate the season, meet Santa Claus, and give back to the community. 

“After the success of last year’s event, we were excited to bring Santa at Soy back for a second year,” said Gary Wheeler, CEO and executive director of Missouri Soybeans. “The holiday season is a time to reflect on our blessings and give back to those in need, and this event allows us to do just that while sharing the story of Missouri’s incredible soy industry.” 

More than 100 families and friends attended the event, enjoying holiday activities, including photos with Santa and sampling homemade chocolate-chip soy cookies and hot chocolate.  

The event also provided an opportunity to learn about the diverse applications of soy. 

“Seeing so many familiar faces, along with new ones, was rewarding,” said Baylee Asbury, director of outreach and education at Missouri Soybeans. “Santa at Soy has grown into a fulfilling tradition, and we are thrilled to see the community come together to celebrate the holidays and learn more about how soy impacts their lives.” 

In addition to festive activities, attendees toured CFSI to explore how soy is used in everything from renewable energy to industrial uses.  

The center aims to connect visitors with innovations that drive sustainability and economic growth in Missouri. 

If you were unable to attend the event and would like to donate, please visit sharefoodbringhope.org and capitalcitydiaperbank.org. 

For additional details about CFSI or upcoming events, visit www.mosoy.org.