Illinois Soybean Association’s Peabody receives Next Gen NAMA Award
Rachel Peabody, director of communications for the Illinois Soybean Association, was awarded the Next Gen NAMA Award at the National Agri-Marketing Association’s awards ceremony in Kansas City, Missouri, in early April.
Peabody was nominated for the award by Rooster, a strategic marketing agency and partner of the Illinois Soybean Association.
“We are thrilled that Rachel has been selected as the winner of this award,” said Josh Turney, Rooster founder and president. “We nominated her because she is the true definition of a leader, paving the way for new opportunities for soybean farmers in the state of Illinois. We’re honored to partner with her to support that work and much more.” As the ISA director of communications, Peabody manages a team of six, which she built from the ground up. For the past four years, she has expanded the reach of ISA with multiple in-house programs including relaunching Illinois Field & Bean magazine, establishing a successful corporate-partners program, and an organizational rebrand last year to better position ISA as trusted partner for farmers. “All of the efforts that Rachel leads have been centered around continuous improvement and innovation for the organization, all to better serve Illinois farmers and the industry as a whole,” Turney added. Peabody is an active member of NAMA, president of the Heartland NAMA group, and involved in the American Ag Editors’ Association. She is also heavily involved in her community as an active member in the Holy Trinity Catholic Church in Stonington, a member of the Taylorville FFA alumni, and a volunteer at St. Mary’s Catholic School in Taylorville, where her twin daughters attend school.