NBB launches new digital ad campaign to raise biodiesel, renewable diesel awareness

The National Biodiesel Board's latest national advertising campaign hit airwaves in September with biodiesel and renewable diesel education aimed at key decisionmakers on the benefits of these advanced fuels.

"The ad campaign strives to increase consumer acceptance and industry growth through education and promotion," said Kaleb Little, NBB director of communications. "Biodiesel is better and cleaner than petroleum diesel―with proven environmental, health and economic benefits―and it is ready to use now. There are a million reasons to use biodiesel, but we have broken it down to the most basic benefits for this effort."

Supported by the United Soybean Board, U.S. Canola Association, and a dozen qualified state soybean boards, this educational campaign allows NBB to reach key decisionmakers and audiences that may be less familiar with the biodiesel and renewable diesel industry. Along with national buys, a major component includes targeted advertising in the Washington, D.C., mid-Atlantic, and California markets.

Last year, NBB's advertising campaign saw nearly 345,000 engagements and 13.6 million impressions across various platforms. The 2020 campaign features new ad creative that highlights NBB members and Next Generation Scientist for Biodiesel members.

"I'm excited we are able to highlight a handful of our hardworking members and industry stakeholders as part of the effort this year," Little said. "The unique stories of the individuals within our industry are one of the things that make it great. These are some of the most passionate, innovative, hardworking individuals, brought together by a common goal―bringing better, cleaner fuels to American consumers."

NBB members involved in the national campaign include Greg Anderson, governing board member and Nebraska farmer; Chris Peterson, president of Hero BX; Nancy Foster, president and CEO of the North American Renderers Association; Jennifer Case, CEO of New Leaf Biofuel; Blake Banky, president of Newport Biodiesel; and Zenith Tandukar, co-chair of the Next Generation Scientists for Biodiesel.

To discover more about the campaign, visit bettercleanernow.com.